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Introduction to Radio

  Read  Media Factsheet #224 Understanding the Industrial Context of Radio . This will give you a wider perspective on industry contexts for radio with particular focus on the industry theorists (Hesmondhalgh, Curran & Seaton, Livingstone & Lunt). Answer the following questions:  1) Read the first two pages of the factsheet. How does the Factsheet argue that radio still has cultural significance in the digital age?  It still has billions of listeners Available across all platforms Still a daily listen for people (e.g. in their cars) Companies advertise on them Up coming streamers 2) Look at the page 4 section on media theories. Briefly summarise the ideas of Curran and Seaton, Hesmondhalgh and Livingstone and Lunt. Curran and Seaton:  Communities are diminished when they lose their local radio stations. Hesmondhalgh: The media put profit before creativity Livingstone and Lunt: Media regulation should have a consumer based approacg 3) What is the definiti...
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Music Video Index

  1)  Music Video: Introduction - factsheet questions 2)  Music Video: Old Town Road CSP 3)  Music Video: Postcolonial theory 4)  Music Video: Ghost Town CSP 5)  Music Video: Postmodernism and music video
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Music videos: Postmodernism

  Create a new blog post called 'Postmodernism in music video: blog tasks'. Read ‘The Theory Drop: Postmodernism’ in MM66  (p26). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. Answer the following questions: 1) How does the article define postmodernism in the first page of the article? Postmodernism is an era with no beliefs that make fun of all meta/ grand narratives. ‘postmodernism is  a cultural movement  that distrusts  all established  philosophies  and frequently experiments with  the medium it is  presented in’. 2) What did media theorist and Semiotician Roland Barthes suggest in his essay ' The Death of the Author '? In it, he challenged tradition when he said that a writer’s opinions, intentions or interpretation of their own work are no more valid than anyone else’s. 3) What is metatextuality? Where a text draws,  attention to the fact that it is a text....
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TV assessment: Learner Response

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW : Good attempt to include concepts like historical. EBI : Closer analysis of the ideologies in D83 2) Read  the whole mark scheme for this assessment  carefully. Identify at least  one  potential point that you missed out on for each question in the assessment (even if you got full marks for the question). Q1:  The increasingly blurred nature of film genres in the contemporary media landscape. Sequels and parodies often offer intertextual references and audience pleasures linked to recognition of other films, franchises, genres or stars. Q2:   the way events, issues, individuals (including self-representation) and social groups  (including social identity) are represented through processes of selection and combination Q3:  Representations of the Stasi include their role in detentions and murder but t...
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Ghost Town CSP

  Background and historical contexts Read  this excellent analysis from The Conversation website of the impact Ghost Town had both musically and visually . Answer the following questions 1)  Why does the writer link the song to cinematic soundtracks and music hall tradition? it is not part of any one social movement for change.  2) What subcultures did 2 Tone emerge from in the late 1970s? Mod and Punk subcultures and Ska and Jamaican rock steady. 3) What social contexts are discussed regarding the UK in 1981? There was a recession and Riots in urban areas. 4) Cultural critic Mark Fisher describes the video as ‘eerie’. What do you think is 'eerie' about the Ghost Town video? A definition of eerie is strange and frighting. The music video shows these aspects through its monochrome colour scheme and low-key lighting through out the video to show abandonment and loneliness. 5) Look at the final section (‘Not a dance track’). What does the writer suggest might be the me...
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Music Videos: Post-Colonial theory

  Wider reading on race and Old Town Road Read  this W Magazine deep dive on the Yeehaw agenda  and answer the following questions:  1) What are the visual cues the article lists as linked to the western genre?  Cowboy Hats  Cow prints Rhinestones  Fringed sued jackets 2) How did the Yeehaw agenda come about?  The trend of black pop-culture figures wearing cowboy garb 3) Why has it been suggested that the black cowboy has been 'erased from American culture'?  The image associated with American cowboys are overwhelmingly white. 4) How has the black cowboy aesthetic been reflected by the fashion industry? 2019 New York Fashion week- performers dressed in their best cowboy attire. Fall 2018 cowboy collaboration with REEBOK  5) Read the section on Lil Nas X and Old Town Road. What does it suggest about race and the country music community? It suggests that they probably don't consider "Old Town Road" as a western music genre because he is bl...
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Old Town Road CSP

  Read  this Vox feature and podcast transcript on Lil Nas X and Old Town Road . Make sure you read the whole thing - including the podcast transcript - then answer the following questions:  1) What is the big debate regarding Old Town Road and genre? Whether or not it is considered a country song. 2) What do you learn about the background of Lil Nas X and Old Town Road from the podcast transcript? He's a rapper for Atlanta and has been calling himself "Lil Nas X" for several years. 3) What is the Yeehaw agenda? Representing black creators/ people in country music (prominently white music genre). 4) How did the story become a debate about race in America? After billboard removed the song from their list it became a race argument, despite them admitting it is not about the race and everything about the music their reasoning prevents black people in the genre to ever make it big from their definition. 5) How does Charlie Harding sum up the whole thing in the final part of t...
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