Music Videos: Introduction
This week's work requires Media Factsheet #69: Music Video . You'll need to log in to Google using your Greenford Google account to access this. Read the factsheet and answer the following 10 questions: 1) What is the purpose of a music video? To sell products (the song in the video) 2) How has the digital age changed the production and distribution of music videos? Record companies allowing music videos to be uploaded under conditions such as links to ITunes and sites so it can be downloaded legally because regulation of youtube is very time consuming so they work around it. 3) Which three major record labels are behind VEVO? What is VEVO and why was it created? Universal music group, Sony music entertainment and EMI. A world leading music video platform and network that hosts and distributes music videos. To monetize music videos more effectively. 4) What are the key conventions of a music video? Movement Performance or narrative element Visual effects Intert...