For my three tiktok videos I will focus on my made up pop band called ‘The Wallflowers’. To engage the target audience of teens and young adults (aged 14–25), my campaign will appeal to a mainstream audience demographic , primarily working to middle classes (AB, C1, C2) , who are also interested in pop content and follow artists like Mckenna Grace, Sabrina Carpenter, and Katseye. When it comes to media language, I intend to construct meaning through carefully chosen settings that connote relatability and authenticity which reinforce classic youth generation stereotypes. These include domestic environments (e.g bedrooms), public spaces such as shopping centres/ malls and arcades. These locations will reinforce the band's identity with a ‘just like us’ appeal along with signs of musical enjoyment. For example, one of my TikToks will include different forms of TikTok editing conventions; like, behind-the-scenes montages and interviews, done by a media company called ...