statement of intent draft

 For my three tiktok videos I will focus on my made up pop band called ‘The Wallflowers’. To engage the target audience of teens and young adults (aged 14–25), my campaign will appeal to a mainstream audience demographic, primarily working to middle classes (AB, C1, C2), who are also interested in  pop content and follow artists like Mckenna Grace, Sabrina Carpenter, and Katseye.

 When it comes to media language, I intend to construct meaning through carefully chosen settings that connote relatability and authenticity which reinforce classic youth generation stereotypes. These include domestic environments (e.g bedrooms), public spaces such as shopping centres/ malls and arcades. These locations will reinforce the band's identity with a ‘just like us’ appeal along with signs of musical enjoyment. For example, one of my TikToks will include different forms of TikTok editing conventions; like, behind-the-scenes montages and interviews, done by a media company called ‘Nordy Q’ where the ‘Q’ stands for questions,  focusing on the band themselves in order to promote them directly and performance-based content such as music video and lyric video clips. I will utilise editing techniques such as montage, match-on-action, and invisible cuts to maintain a fast-paced, visually engaging mode of address, well-suited to TikTok’s algorithm and main appeal. 

My costumes, language, and mannerisms will play an important part in band promotion. Each member will embody a different personality type commonly seen in Gen Z media: quirky, introverted, outspoken, and trend-aware. Through their performances and interactions, the group will represent not only themselves as individuals but also broader teenage experiences such as friendship, relationships and music.

 The audience pleasures my coursework aims to offer include diversion, personal identity, and personal relationships ( Blumler and Katz’s Uses and Gratifications theory). The use of direct address, and interactive elements (e.g. “Listen to full song on youtube”) will encourage parasocial relationships between the audience and the band, enhancing emotional investment. To represent convergence within the media showing the range of accessibility for my band and their music produced will be outlined. I have decided for the record company to produce my band's music to be Universal Music Group as they have produced music from Billie Eillish and Sabrina Carpenter which are artists the audience of my made up band would also be interested in. That record company has also produced music from pop-punk music artists as well. 

For the print work, I intend to focus on the most eye-catching conventions such as the recognisable typography and bold colours. Whilst doing that, each individual billboard will focus on attracting a certain generation as well representing the subtle and crude differences in the patterns of pop-bands throughout the decades (90s, 2010s, contemporary), thus presenting the focus of the documentary. My first billboard will be of the 90s, this will be evident in the quality of the photo taken for the band and the fonts chosen, however, due to the streaming site being Netflix it will be evident that the billboard was created recently but designed for nostalgic purposes. My second billboard will be of the 2020s. I will do a pastiche of ipods commercials, as the main feature proving its decade. Additionally, the colour scheme is very important for this billboard and I aim to make bold solid colours that are colourful and contrast the entire billboard to represent the era and the genre of music. My third billboard will be my contemporary billboard (2020’s) which will be of my made up band. In this billboard I intend to do an intertextual reference, to represent the postmodern era, of Brittney Spears and Snoop Dogg’s photo shoot for the music video awards in 2003. There will be a combination of cartoon features that indirectly works as a simulacrum where each band member will be holding their own ‘cartoonishly large’ heads.