film industry learner response

 Create a new blog post called 'Film Industry assessment learner response' and complete the following tasks:

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

EBI: Specific funding/ producer info.

2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the three questions: _/3; _/6; _/9. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.

3/3

6/6

5/9- Excellent and judicious application of knowledge and understanding of the British

film industry.

● Excellent, detailed and accurate use of theoretical framework.

● Judgements are detailed and critically engage with the nuanced aspects of the

debate regarding the cultural industries being a ‘risky business’.

● Consistently appropriate and effective use of subject specific terminology

throughout.

3) For Question 2 on the promotion of Blinded By The Light, use the mark scheme to identify at least one strategy used to promote the film that you didn't mention in your answer and why it was used. The key lesson from this question was to make specific reference to the CSP in your answer and ensure each explanation was different.

• Premieres - London, Luton and Asbury Park, New Jersey (attended by Bruce Springsteen).

Widespread audiences.

4) Now look at Question 3 - focusing on Hesmondhalgh's point that making media products is a 'risky business'. Write three bullet points from the mark scheme that you could have added to your answer. Try and include a specific reference to the CSP where you can and ensure you understand the key contexts to Hesmondhalgh's quote. Additional reference to Hesmondhalgh's ideas would help here too - you may want to look back at our work on Hesmondhalgh and the Cultural Industries.

• Blinded By The Light then received a huge, global marketing campaign to try and turn the film into the next Bend It Like Beckham global hit. This could easily have cost more than the $15m production budget.

•  Unfortunately, despite good reviews and positive word-of-mouth from audiences and online (rated 89% on Rotten Tomatoes) it only pulled in $18m at the box office, barely covering the production budget and nowhere near covering marketing costs.

• Some industry figures suggested the film was released too closely to Yesterday – another British comedy featuring popular music that was far more successful at the box office.